Conzent vs Sourcepoint

Sourcepoint is an enterprise publisher CMP, and priced like one

Worth stating up front: Sourcepoint is a serious product and this page isn't going to pretend otherwise. Its documentation covers GDPR TCF implementations for both web and mobile, Google Consent Mode 2.0 for both, a dedicated GTM tag template, and vendor-list configuration built for publisher adtech stacks rather than generic consent collection. If you're running a media business with an in-house adops team and a long vendor list, that depth is the reason to buy it, and Conzent does not claim to match it feature for feature.

The published pricing is Essentials at $500/month, Pro at $1,250/month, and a custom Enterprise tier. The public pages don't state what moves you between them. There's a free website scan, but no free production tier that the public materials show.

That $500 floor is a segmentation decision, not an accident — it selects for organisations where a CMP is an adops line item rather than a website cost. The question is only whether you're inside that segment. Plenty of buyers evaluating Sourcepoint are not: a regional publisher with three titles, an agency running client sites, a SaaS company that needs TCF because of one ad partner. Those buyers are paying an adops price for a website need.

One note on research: the review sites carry complaints about Sourcepoint, but most of what surfaces publicly is employee reviews rather than product reviews. We're not going to dress those up as customer dissatisfaction, because they aren't evidence about the product.

Conzent vs Sourcepoint at a glance

Sourcepoint figures are taken from its public pricing page, its documentation and public listing data, current in 2026. Enterprise terms are negotiated and not public — confirm with Sourcepoint before switching. See Conzent's current plans.

Stay with Sourcepoint if

You run a large publishing operation with a long IAB vendor list you actively curate. You need consent handled across web and native mobile in one system. You have adops or engineering capacity assigned to consent as an ongoing discipline, and the CMP is part of a monetisation stack rather than a site component. In that situation the $500 floor is not the deciding number, and the depth is worth paying for.

Look at Conzent if

You need TCF and Consent Mode to be correct, but you don't need a monetisation platform around them. IAB TCF v2.4 and Consent Mode v2, Basic and Advanced, are on every Conzent plan including self-hosted — the framework support isn't a tier.

You run multiple sites, and per-site pricing that falls as you add sites produces a materially different curve to an enterprise ladder. Or you want the deployment on infrastructure you hold: the core is an OCI image under Apache 2.0, one-line install, no cap on sites or pageviews, no licence fee, data never leaving your server.

If your requirement list genuinely includes native mobile SDKs and curated vendor-list workflows at publisher scale, take that requirement to Sourcepoint. Buying the wrong tool because it's cheaper is a worse outcome than paying $500 a month.

Switching from Sourcepoint? Here's what to expect

Same shape as any CMP migration. Run both scripts in parallel on a low-traffic property, rescan to rebuild categories and the vendor list, verify the TC string and the Consent Mode signals in GTM preview before cutover, then swap the production tag and remove the old one. Historical consent records stay with the vendor that collected them and don't transfer — normal for any CMP change, not specific to Sourcepoint, so expect to start the consent log fresh. Enterprise agreements carry notice periods; check the renewal date before you start anything.

What changes when you move

Frequently asked questions