TRUENDO, transparent pricing on two meters
Credit where it is due: TRUENDO is one of the more honest publishers in this market. Real euro amounts sit on its pricing page, and both Google Consent Mode v2 and IAB TCF v2.2 are listed on all four paid tiers rather than held back for the expensive one. That is better than several competitors manage, and if your ad partners need a consent string, you get it on the entry plan. Reviewers do flag some friction — setup that is not beginner-friendly, limited banner customisation, and a price that bites for smaller organisations — but the compliance basics are not gated behind a sales call.
Two things are worth understanding before you budget. First, there are two meters running. The tiers are priced per domain per year — Basic €50, Standard €190, Plus €490 and Ultimate €1,990 — and on top of that, usage is metered at €0.005 per unique visitor per month, with bundles published at €22 for 10,000, €85 for 50,000, €220 for 250,000 and €750 for 1 million. A Google-hosted CMP profile document shows a different monthly structure again (€5/month for 2,000 visitors up to €199/month for 250,000), so get your quote confirmed. Second, TRUENDO sells regional coverage by the batch: your plan includes a set number of geo groups — one on Basic, two on Standard, four on Plus, unlimited on Ultimate. If your visitors come from more than one part of the world, the region you want to cover is a pricing decision.
Conzent vs TRUENDO at a glance
| Conzent | TRUENDO | |
|---|---|---|
| Pricing model | Per site, one meter — the price drops as you add sites, and traffic never changes it. See current tiers | Two meters — per domain per year (Basic €50, Standard €190, Plus €490, Ultimate €1,990) plus metered usage at €0.005 per unique visitor/month, bundled at €22 for 10,000, €85 for 50,000, €220 for 250,000 and €750 for 1 million. A Google-hosted CMP profile shows a different structure again, €5–€199/month by visitor band |
| What happens when you grow | Nothing — no visitor meter, no regional add-on, no re-quote after a good quarter | Two things move at once: the visitor meter runs with your traffic, and adding a new market can mean moving up a tier for the extra geo group |
| GDPR / IAB TCF / Consent Mode v2 | ✓ GDPR, CCPA & 25+ regional laws — all regions, every plan ✓ IAB TCF v2.4 ✓ Consent Mode v2 (Basic & Advanced) — all included, every plan | Consent Mode v2 and IAB TCF listed on all four paid tiers, which is a genuine strength · TCF is documented at v2.2, a version behind · Regional coverage is capped by tier — 1 geo group on Basic, 2 on Standard, 4 on Plus, unlimited on Ultimate |
| CMS & platform integrations | 6 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco — plus a universal script tag for anything else | Broad website and app support, but no published CMS-by-CMS list; reviewers report that custom or less common systems can be harder to support |
| Self-hosted / open source | ✓ Yes — OCI, Apache 2.0, one-line installer, unlimited sites and pageviews | ✗ No — no published self-hosted or open-source edition |
| EU data residency | ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server | No data centre location or residency option published |
| Free tier | ✓ Free forever if self-hosted; free trial on managed cloud | Unclear — third-party listings mention a free or entry-level option, but its own pricing page shows only paid tiers |
TRUENDO figures are taken from its public pricing page and a Google-hosted CMP profile document, both current in 2026, and the two disagree on structure. Pricing changes — confirm the numbers with TRUENDO before you switch. See Conzent's current plans.
Switching from TRUENDO? Here's what to expect
Moving CMPs follows the same shape whichever vendor you leave: install the new script alongside the old one for a short test window, run a fresh scan to rebuild your cookie categories, configure and preview the banner, then switch the live script and remove the old one. One detail specific to TRUENDO: if you have different banner behaviour set up per geo group, write down what each region currently does before you rebuild it, so nothing quietly changes for a market you weren't looking at. Also check the renewal date — the tiers are billed annually per domain. Historical consent records stay with the vendor that collected them and don't transfer, which is normal for any CMP migration, so plan to start your consent log fresh.
Why teams switch from TRUENDO to Conzent
One meter instead of two
A per-domain fee plus a per-visitor meter means two numbers moving in opposite directions on the same invoice. Conzent charges for the number of sites you run, and the price per site drops as you add them. Traffic never enters the calculation.
Every region on every plan
Conzent covers GDPR, CCPA and 25+ regional laws on all plans, with no geo groups to count or buy. Opening a new market is a marketing decision rather than a pricing one.
An exit that doesn't cost anything
Conzent's core is open source under Apache 2.0. If the commercial relationship ever stops working for you, you can run the same platform on your own server for free instead of starting a vendor search.
Frequently asked questions
How much does TRUENDO cost?
Its pricing page lists four tiers per domain per year: Basic €50, Standard €190, Plus €490 and Ultimate €1,990. Usage is metered separately at €0.005 per unique visitor per month, with bundles at €22 for 10,000, €85 for 50,000, €220 for 250,000 and €750 for 1 million. A Google-hosted CMP profile document shows a different monthly structure, from €5/month for 2,000 visitors to €199/month for 250,000 — so confirm your quote directly.
What is a geo group, and why does it affect the price?
TRUENDO groups the world into regions and each plan includes a set number of them: one on Basic, two on Standard, four on Plus, unlimited on Ultimate. If your visitors come from more than one part of the world, the regions you cover become part of the pricing conversation. Conzent covers GDPR, CCPA and 25+ regional laws on every plan.
Which IAB TCF version does TRUENDO support?
Its pricing page lists IAB TCF v2.2 on all four paid tiers. Including it on every tier is a real plus. The version is one behind the v2.4 that Conzent runs on every plan, including self-hosted.
What's the best alternative to TRUENDO?
If the second meter or the regional caps are what's bothering you, look for pricing set by site count with regions included. Conzent works that way, runs TCF v2.4 and Consent Mode v2 on every plan, hosts managed data in Germany, and can be self-hosted at no cost if you'd rather own the whole thing.