UniConsent, transparent and metered
UniConsent is one of the better-behaved vendors in this market and deserves credit for it. Its prices are published rather than quoted, its free plan is generous at 50,000 users a month, and its standards coverage is current: a certified TCF 2.3 CMP with CMP ID 68, full Google Consent Mode v2 support, and mobile SDKs for iOS, Android, Flutter and React Native. If you want a straightforward hosted CMP with a price you can look up, it is a fair choice.
The thing to plan for is that its plans have two ceilings, not one. Basic at £20 a month covers up to 300,000 users a month across 3 websites; Value at £50 covers 500,000 users and 5 websites or 1 app; Pro at £200 covers 2 million users and 20 websites or 5 apps. Extra usage is charged at £100 per additional million users a month. There is also a per-site option at £20 per site per month, capped at 100,000 users a month for that site. So a good traffic month and a new brand site both push you along the same ladder — and if you ever want to leave, there is no self-hosted edition to fall back on.
Conzent vs UniConsent at a glance
| Conzent | UniConsent | |
|---|---|---|
| Pricing model | Per site, from a few euros per site per month — and the per-site price drops as you add sites. Traffic never changes it. See current tiers | Per month by monthly users and site count: Basic £20 (300,000 users, 3 sites), Value £50 (500,000 users, 5 sites or 1 app), Pro £200 (2 million users, 20 sites or 5 apps). Also a per-site option at £20/site/month up to 100,000 users |
| What happens when you grow | Nothing — no user allowance to exceed, no overage rate, no site cap on your plan | Overage billing — £100 per additional million users a month, and a new site can move you up a plan even if your traffic hasn't |
| GDPR / IAB TCF / Consent Mode v2 | ✓ GDPR, CCPA & 25+ regional laws ✓ IAB TCF v2.4 ✓ Consent Mode v2 (Basic & Advanced) — all included, every plan | Certified TCF 2.3 CMP (CMP ID 68) · full Google Consent Mode v2 support · certified for AdSense, Ad Manager and AdMob in the EEA and UK |
| CMS & platform integrations | 6 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco — plus a universal script tag for anything else | Documented Google Tag Manager setup and a Shopify app billed separately at $24/month; no full CMS-by-CMS list is published |
| Self-hosted / open source | ✓ Yes — OCI, Apache 2.0, one-line installer, unlimited sites and pageviews | ✗ No — hosted SaaS only; no self-hosted or open-source edition is published |
| EU data residency | ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server | No data residency statement is published — ask before you sign if residency matters to you |
| Free tier | ✓ Free forever if self-hosted; free trial on managed cloud | Yes — up to 50,000 users a month, which is one of the more generous free tiers published |
UniConsent figures are taken from its public pricing page, its comparison page and its own TCF documentation, current in 2026. Pricing changes — confirm the numbers with UniConsent before you switch. See Conzent's current plans.
Switching from UniConsent? Here's what to expect
Moving CMPs follows the same shape whichever vendor you leave: install the new script alongside the old one for a short test window, run a fresh scan to rebuild your cookie categories, configure and preview the banner, then switch the live script and remove the old one. Historical consent records stay with the vendor that collected them and don't transfer — that's normal for any CMP migration rather than anything specific to UniConsent, so plan to start your consent log fresh. If you took an annual per-site or per-app price, check the remaining term before you pick a date, and remember any mobile SDK licences are billed separately from the website plan.
Why teams switch from UniConsent to Conzent
No meter to watch
A user allowance means someone has to keep an eye on it, and a campaign that lands can push you into an overage line or a bigger plan. Conzent has no user or pageview allowance at all, so the bill for a record month matches the bill for a quiet one.
A newer TCF version, on every plan
UniConsent is certified at TCF 2.3. Conzent runs IAB TCF v2.4, together with Consent Mode v2 in both Basic and Advanced, GDPR, CCPA and 25+ regional laws — on every plan, including the free self-hosted one.
An exit that doesn't cost anything
Conzent's core is open source under Apache 2.0. If the commercial relationship ever stops working for you, you can run the same platform on your own server for free instead of starting a vendor search.
Frequently asked questions
How much does UniConsent cost?
Its published plans are Basic at £20 a month for up to 300,000 monthly users and 3 websites, Value at £50 for 500,000 users and 5 websites or 1 app, and Pro at £200 for 2 million users and 20 websites or 5 apps. There is also a per-site option at £20 per site per month, capped at 100,000 monthly users for that site.
Does UniConsent charge for extra users?
Yes. Usage above your plan is billed at £100 per additional million monthly users. Conzent has no user or pageview allowance, so there is nothing to exceed and no overage line to budget for.
Which TCF version does UniConsent support?
UniConsent is a certified TCF 2.3 CMP with CMP ID 68, and it supports Google Consent Mode v2 in full. Conzent runs IAB TCF v2.4 and Consent Mode v2 in both Basic and Advanced on every plan.
Can I self-host UniConsent, and what's the best alternative?
No self-hosted or open-source edition is published — it is a hosted service. If you want pricing that doesn't move with traffic and the option of running your own instance, Conzent prices by site, includes TCF v2.4 and Consent Mode v2 on every plan, and its Apache 2.0 core runs on your own server for free with unlimited sites and pageviews.