What WebToffee gets right
WebToffee's GDPR Cookie Consent is a maintained, documented WordPress plugin and the pricing shape is sane: annual licences at $69 for a single site, $199 for up to 5 and $399 for up to 25, with its published CMP profile stating no pageview limits. No meter, no overage line item. The feature documentation lists IAB TCF v2.3, Google Consent Mode v2 with its own setup flow, and automatic integration with the WP Consent API when both plugins are active — that last one matters, because it is the difference between your consent state being readable by other plugins and being a private variable in someone's banner script. If your entire estate is WordPress, this is a competent choice and the docs are specific enough to implement from.
Two things the public documentation does not settle. WebToffee's own setup guide says consent logs require a premium subscription, so the free plugin does not keep an audit trail — and the docs surfaced publicly do not state where those premium logs are stored or how you get them out. The licence of the paid code is likewise not stated in the public materials. If you are going to build an agency workflow on top of a CMP, both of those are worth asking about in writing before the first renewal. The second limit is structural rather than a criticism: it is a WordPress plugin. A Drupal intranet, a TYPO3 corporate site or a static marketing microsite needs a second tool and a second consent record.
Conzent vs WebToffee at a glance
| Conzent | WebToffee GDPR Cookie Consent | |
|---|---|---|
| Pricing model | Per site, not per view — the per-site price drops as you add sites, and traffic never changes it. See current tiers | Annual licence by site count: $69/yr single site, $199/yr up to 5 sites, $399/yr up to 25 sites. Published CMP profile states no pageview limits |
| What happens when you grow | The unit price falls — no allowance to exceed, no overage rate | No traffic meter, so growth in visitors costs nothing. Growth in sites steps you up a tier at 6 and at 26; the public ladder stops at 25 sites |
| GDPR / IAB TCF / Consent Mode v2 | ✓ GDPR, CCPA & 25+ regional laws ✓ IAB TCF v2.4 ✓ Consent Mode v2 (Basic & Advanced) — all included, every plan | Documentation lists IAB TCF v2.3, Google Consent Mode v2 with a dedicated setup flow, and automatic WP Consent API integration |
| CMS & platform integrations | 6 native integrations: WordPress, Wix, Joomla, Drupal, TYPO3, Umbraco — plus a universal script tag for anything else | WordPress only (including WooCommerce). No builds published for other CMSs |
| Self-hosted / open source | ✓ Yes — OCI image, Apache 2.0, one-line installer, unlimited sites and pageviews | The plugin runs on your own server, which is genuine ownership of the runtime. The licence of the premium code is not stated in the public documentation |
| EU data residency | ✓ Yes — managed cloud data hosted in Germany; self-host it and it never leaves your own server | Plugin data sits on your own hosting, wherever that is. The public docs do not state where premium consent logs are kept or whether any component calls home |
| Free tier | ✓ Free forever if self-hosted; free trial on managed cloud | Free plugin available, but the setup guide states consent logs require a premium subscription |
WebToffee figures are taken from its public product pages, its documentation and its published CMP profile, all current in 2026. Pricing and version support change — confirm the numbers with WebToffee before you switch. See Conzent's current plans.
Switching from WebToffee? Here's what to expect
The shape is the same as any CMP migration. Install the new script alongside the plugin for a short test window, run a fresh scan to rebuild your cookie categories, configure and preview the banner, then cut the live script over and deactivate the plugin. Two WordPress-specific notes. First, if you are relying on WP Consent API integration, check which of your other plugins actually read that signal before you change what writes it — that is a five-minute audit that saves an afternoon. Second, historical consent records stay with whatever collected them; a plugin's premium log lives in your WordPress install, so take an export before you deactivate rather than after. And whatever you migrate to, test the consent signal against GTM in preview mode on a cold cache before you call it done — that is worth doing on any CMP swap.
Why teams switch from WebToffee to Conzent
A licence you can read
Conzent's core ships as an OCI image under Apache 2.0. You can read it, fork it, run it on your own hardware for nothing, and keep running it if the commercial relationship ends. That is a different kind of guarantee from a support contract.
TCF v2.4, and not as an upsell
Conzent runs IAB TCF v2.4 and Consent Mode v2 in both Basic and Advanced on every plan, including the self-hosted one. WebToffee's documentation currently lists TCF v2.3.
One consent layer for a mixed estate
Agencies rarely run one CMS. Conzent has native integrations for WordPress, Wix, Joomla, Drupal, TYPO3 and Umbraco, plus a script tag for whatever else is in the portfolio — one configuration, one log, one place to answer questions from.
Frequently asked questions
How much does WebToffee GDPR Cookie Consent cost?
Its public materials list annual licences at $69 for a single site, $199 for up to 5 sites and $399 for up to 25 sites, billed yearly, with no pageview limits. Confirm current pricing with WebToffee before you budget from it.
Does the free WebToffee plugin log consent?
No. WebToffee's own setup guide states that consent logs require a premium subscription. The free version gives you the banner and blocking, not the record.
Is WebToffee's plugin open source?
The public documentation surfaced does not state the licence of the premium code, so we won't guess at it — ask WebToffee directly if that matters to you. Conzent's core is Apache 2.0 and the self-hosted build is free for unlimited sites and pageviews.
What's a good alternative if I run more than WordPress?
Look for a CMP with a backend of its own rather than one that lives inside a single CMS. Conzent has native integrations for six CMSs plus a universal script tag, includes TCF v2.4 and Consent Mode v2 on every plan, and can be self-hosted at no cost under Apache 2.0.